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cruelty free

Products that are not tested on animals. This is a very important part of our brand ethos. We believe no animal should be harmed for the sake of beauty, what's beautiful about that?

toxin free

Products that are free from any ingredient that is a known toxin. Did you know the U.S. only bans 11 toxic ingredients from products, and the U.K. bans a whoping 1,328 toxic ingredients?

earth conscious

Products and brands that have earth friendly and mindfull business practices. From biodegradable packaging to wind-powered factories, we've discovered brands that commit to a bright future.