The Hawaiian word for Passion Fruit is Lilikoi. At our company, LILIKOI symbolizes the PASSION we have for a bright future for all of us, our families, our community, & our earth. Our passion drives us to find the best natural beatuy and wellness products on the market and make them accessible and easy to find. Every product we offer has been proven to be effective, cruelty-free, toxin-free, & earth-conscious. 

LUXE represents the beauty of regularly indulging in the act of SELF CARE. Each day all of us are faced with many factors of stress, physically, emotionally, & spiritually. Practicing self care helps you face those challenges with integrity & a smile. Self care comes in many forms: from putting on a face mask to reading a good book, from bringing home a fresh bouquet of flowers to lighting a beautiful candle. Happy little rituals like these will bring you peace & calm. They will stoke your fire & help you shine on. 

Each and every product we carry has been selected because it is healthy for our bodies, but we believe it is very important to not only focus inward but also outward. We choose to look at things from an innovative angle and ask not what the earth can do for you, but what you can do for the earth. We belong to the earth, not the other way around, and we see the value in respecting that. Let's cherish what we have before it is too late. All living things need clean water, clean air, and natural resources to continue to thrive. Every purchase you make (or don't make) is either helping or hurting the planet, it is up to each and every one of us to make the earth conscious decisions to ensure a flourishing future for generations to come.

Products that are not tested on animals. This is a very important part of our brand ethos. We believe no animal should be harmed for the sake of beauty, what's beautiful about that?

Products that are free from any ingredient that is a known toxin. Did you know the U.S. only bans 11 toxic ingredients from products, and the U.K. bans a whoping 1,328 toxic ingredients? 

Products and brands that have earth friendly and mindfull business practices. From biodegradable packaging to wind-powered factories, we've discovered brands that commit to a bright future.

We intend to revolutionize the way locals & visitors of Hawai’i approach their beauty & wellness by making sustainable and effective products accessible. We navigate through the vast natural beauty realm so you don’t have to, asking all of the important questions and taking an in-depth look at brand policies and product ingredient lists.